Building Your Brand

Some of the ways we can assist you in professional healthcare marketing include:
Developing a Focused Campaign – Your dedicated project manager will formulate the messages that represent your brand concisely and effectively to your potential customers, the media and your current client base.

Utilising Conversion Tactics – Your project manager will help you draw in your audience by educating them about the services you provide through the use of webinars, whitepapers, social media and case studies. When their interest is peaked, he or she can use conversion tactics to gain new patient registrations.

Using Marketing Automation – By using marketing automation you and your project manager will be able to see which campaigns create the most interest for clients, which website pages are being viewed and which conversion strategies work so that you can target potential customers with the promotional methods that are most effective.

Engaging Your Patients – Research shows that patients keep coming back if they feel valued by staff that are involved in their medical care, so as well as ensuring all your staff greet patients with a smile, you can engage them by placing trusted health information on your website or blog. A responsive website is a must. If this health information is updated regularly they will re-visit your site over and over again. Today’s patients are well educated thanks to medical websites, and most patients read information online before choosing their doctor. So, by providing up-to-the-minute health advice, you can gain followers and increase your customer base.

The modern health professional can also share health information on social media sites like Facebook and Twitter. This will lead to more enquiries about your practice, more people who will recommend your service to their friends and relations, more appointments and healthier profits.

Never take your existing client base for granted. You can retain your patients by:

• Understanding who your target audience is
• Keeping the channels of communication open both in person and online
• Creating a new marketing plan each year to keep your practice new, fresh and interesting
• Having an up-to-date website and online presence
• Continued networking through social media
• Email marketing and other advertising
• Monitor client viewing of web pages and other interactive media to assess patient satisfaction
• Using a Chits UK project manager for ongoing brand management
• Implement your campaign in phases so you’ve always got something new to entice customers.

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