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Mobile web design

  • Websites must be designed as much for mobiles as for desktops

  • Effective search will depend increasingly on “mobile friendliness”

  • Don’t build it and leave it: rather, test it and test it and test it again

Long gone are the days when reading websites and locating useful information was an activity restricted to desktop devices, while mobile phones were just for phoning while you yourself were mobile. In fact, not only is it true that mobile phones are now as likely to be used to access information as are desktops, it is much more likely now that users will communicate with product and service providers – sending enquiries, ordering supplies and making bookings, etc. – via their tablets and mobile phones.

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