1. You benefit from CHITS’ experience: Our long experience of the healthcare market has taught us what works best, and what works not so well. When it comes to learning from our experience, we have a wardrobe full of tee shirts.

   As we get to know our clients, we keep the tee shirts but share the experience and, as we set about conceiving of the Internet strategy that will work best for you, we will review the strategies that have worked best for your competitors.

2. We get to understand your objectives: However we define “design”, it cannot be good if it does not contribute to the achievement of your ambitions for your business – in the work that you do, and in satisfying your customers.

   This is equally true for the graphic design we apply in presenting your business to the world; and in designing the communication strategy for getting your messages out to the people who need to hear them.

3. We learn together about your customers: None of the above will matter without a clear sense of who your customers are. Learning from our experience and sharing your aims for your business will get you only halfway.

   Going full circle together consists in knowing how to attract and retain the people who need to know about your business. How do they find you, and why do they stay with you? If they are to find you on the Internet, what search terms will they employ? And can we craft a strategy for retaining and developing relationships with the people who have troubled to find you in the first place?

One of the oldest and least true myths aboutany website is that, if you build it, they will come. Of course we aim to create websites that are attractive to look at, easy to navigate, useful in the information they supply and good ambassadors for the businesses they promote. But they must do more, and they will not succeed just by being there.

A good website is designed:

• First, to be found;

• Second, to encourage the active engagement of its users; and

• Third, to inspire users to return, again and again and again.

. . .  Which is what any good business will want from all of its customers.